General Motors Joins The Rugby Party
Leading vehicle manufacturer General Motors East Africa has announced an automotive partnership with the Kenya Rugby Union (KRU) to become the official Kenya Rugby transport partner through its Isuzu brand. The partnership is set to commence immediately, with the national rugby sevens and fifteens team being the first beneficiaries.
Through the partnership, General Motors (EA) will provide Isuzu GP Polo buses and their Isuzu DMax double cabin pickups to transport the National Rugby teams during their training activities, local matches and international tournaments to and from the airport. The partnership, which is the first of its kind in Kenya and for GMEA, will see the automotive giant further establish itself as a leader in the transport space.
Speaking during the announcement at the RFUEA grounds, General Motors (EA) Managing Director, Ms. Rita Kavashe noted the partnership was a great brand fit to further bolster their Isuzu range of vehicles in the market.
“Isuzu has been at the fore front of driving the economy forward in various ways. In line with our ‘Tuko Pamoja Safarini’ campaign, this partnership is our commitment to support and further grow the rugby sport in Kenya,” said Ms. Rita.
Rugby, which is one of the most popular sport in Kenya owing to the success of the Kenyan Sevens Team in the International Rugby Board (IRB) Sevens series and local tournaments such as the Safari Sevens, will create a platform for the company to leverage its popular Isuzu brand. In addition, the qualities of Isuzu vehicles resonate well with the rugby sport.
“Rugby is a rapidly growing sport in Kenya and our partnership with KRU makes perfect sense as we continue to grow together. In addition, our Isuzu range of vehicles offer performance, durability, strength and reliability; qualities that directly resonate with the sport of rugby,” she added.
The partnership will see the Kenya Rugby Union receive three Isuzu GB Polo buses that will provide comfortable, durable and reliable transport to the rugby teams. The buses will be used by the various rugby teams while traveling to domestic and international competitions among other duties undertaken by the Rugby Team. TwoIsuzu DMax double cab pickups will also be availed to support additional transportation needs for the Union.
“It’s vital that sportsmen have comfortable and reliable transport that will guarantee safety during travel. The Isuzu buses and vehicles which are built with these features, will be available to transport the teams to and from their training camps, domestic matches and to the airport during international trips,” affirmed Ms. Rita.
Also present at the announcement was the Kenya Rugby Union Honorary Secretary, Mr. Geoffrey Gangla who hailed General Motors (EA), describing the partnership as a good investment to the rugby fraternity.
“The partnership announced today is a statement of General Motors’ commitment to investing in the sport of rugby. On behalf of the Kenya Rugby Union I would like to express our profound appreciation to the company for choosing to partner with us,” remarked Geoffrey.