In the wider vision aimed at bettering football in the country, the Football Kenya Federation (FKF) has entered into a five year partnership with Sportpesa as their official betting partners.
Sportpesa, who are the title sponsors of the Kenyan Premier League (KPL), will now appear in all football competitions organized by FKF as part of the deal that will see them cater for the payment of the new FKF Technical Director Andrew Spiers.
Sportpesa CEO Robert Karauri confirmed that the partnership is part of his firm’s commitment towards promoting Kenyan football from grassroots level.
“Our commitment to helping the game is second to none and is evident in the partnerships that we have developed in the last two years. This partnership is geared towards our vision of having Kenya represented in the 2022 World Cup. We want to go to the grassroots and work with the federation to build a new generation of stars.
“We will go as far as Isibania, Isiolo, Tana River and Garissa because we know we have gems beyond Nairobi, Kisumu and Mombasa. We will work closely with FKF to recreate what Kenya has lost in the national level over the years,” Karauri said.
On his part, FKF President Nick Mwendwa lauded Sportpesa for extending their support to the federation and also hinted at more partnerships with leading corporates in the near future.
“This is a historic partnership because for the first time we have a partner in a specific category. One thing that stands out about Sportpesa is that they are willing to try out new things. I have said new things to many corporates but Sportpesa have chosen to believe in our dream of the 2022 World Cup.
“This partnership is for the betting category only which means Sportpesa is our official betting partner. We are also looking to launch a beer partner, a banking partner and a telecommunications partner in the next one year,” said Mwendwa.
The financial details of the deal were however not divulged though Soka has reliably learnt that the sponsorship is the region of Kshs 70m a year.
Source & Credits: Samuel Gacharira